Although we conduct business online; that does not mean that all of your marketing efforts should be limited to the internet. Using the internet as your only marketing channel is understandable considering how easy it is to communicate, how many people turn to the it searching for information, and the ability to work on your own. Restricting your marketing activity to only the internet can severely stunt your growth as a business and will leave your options limited. No matter where you are you have an opportunity to market your site. You just have to get them to pay attention to you. Next, we are going to describe a few of the methods that you can immediately start using.
Your can can become your business’s mascot. This isn’t what you think; you can make this work without any extreme measures. Making a full conversion of your car to advertise your business can get you a lot of exposure but you need to think about if that something you really want to do. Large displays on your doors is an option but if this is going too far then you can use bumper stickers; they are easy to remove. There are tons of places that will create an eye catching sticker for you with your URL on it. Window stickers work, too. Also, a bumper sticker can become popular and people will voluntarily place one on their car that also includes your site’s URL. Create small items with your business information on them, such as small fliers you can hang on bulletin boards or refrigerator magnets. Find places to hand these items out or give some to local businesses to give to people for free. Leave these items in as many places as you can, especially places that attract large numbers of people. Carry them with you and just leave them in the various places your own errands take you.
Surely you’ve heard many radio ads in your lifetime; have you ever thought about buying one for your own business? Consider how many people listen to the radio at work or while driving; the only downside is that radio advertising is quite expensive, though sometimes you can finance it creatively by some form of barter for example. People still listen to radio stations quite a bit; consider all the cars on the road at any given time and how many of them have the radio on. Suppose even a small percentage of these listeners decide to check out your website. With so many people listening, even a modest response could mean thousands of new customers! There are lots of different ways to market your internet based service or product to offline clients. Offline advertising has been around a lot longer than online, so there are probably many more ways to do it! If you are open-minded and creative, more ideas will come to you.
The possible ways to market your business are almost limitless if you allow your creativity to flow freely and you keep trying things until something works! Wherever you go, think in terms of who could by helped by your business. Don’t be afraid to spend some of your marketing budget on offline marketing materials that you can hand out or give away. There are highly effective ways to market offline as well as online; why not take advantage of both?