Do you have a business that would benefit from being ranked highly on a local level in the search engines? You will find below three powerful suggestions that you can implement immediately that will help you make your way to the top.
The best thing you can ever learn about local SEO is to get into your customer’s mind and think the way they do. You need to start peeking into your customer’s mind to know how they would approach to search online. In other words, try to analyze what would your customer/searcher enter in the search box to find your site and buy your products? We shall assume you sell all sorts of furniture including beds, cupboards, beds etc. On the other hand, will the searcher be able to find you if you specialize in office furniture and they search for “table?” Will that be a good match? Certainly not. However, if they search for “office computer table” then that will be a suitable match. You need to avoid broad keywords as much as possible because they might be popular and bring in lots of visitors but they won’t convert. You should, instead, opt for keywords that are not quite as popular but are more targeted and offer a greater chance of bringing in a customer.
You should ask for reviews openly if you want your site to become well-known on a local level. If you shy away from this strategy, you will be missing out on a lot of great strategies. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. So why not enjoy the benefits of this strategy?
It’s simply an issue of taking enough time to ask your customers personally to provide a review for you. Of course, that doesn’t mean you have to go out and ask people face to face. All you have to do is put up a request such as “We would really appreciate it if you could post a short review of our business on Bing/Yahoo local / Google.” You could post this message either on your thank you page after people have sent you a message or signed up for your ezine, in your signature on your emails and on your site. You will find that these reviews will bring you more customers by increasing your credibility, no matter if they are great, terrible or ugly.
Having your site hosted on a server located in the area you are trying to rank for in the search engines is a great idea. This will earn you SEO points as the search engines will connect the location of your site with the server. So make sure you check your server’s location before you host your site, because it can make a huge difference. Local SEO has many components, and it is more specialized than general SEO work. If promoting your offline business works for your model, then it’s something that is just waiting for you to do.
More often than not the failure of a small business is due to the quitting of the business’s owner. It’s the quitting that matters–not the reason behind it. Low moments when scrapping it all and going into hiding feel tempting are normal. You’re always allowed to quit and then return once the batteries have been recharged. There are a thousand different situations and scenarios with business. You are in charge of your own decisions but they will be better decisions after you’ve done your homework.
Running a small business will pull you in a lot of different directions and procrastination is incredibly tempting. Doing business like that is a bad idea; you need to work on being speedy and efficient. Be quick to take care of things. It gets even easier when you apply the first in/first out approach of taking care of business. When you pay attention to what you deal with during a normal business day this approach quickly emerges as the easiest. You are going to have to email, call people and take care of any number of responses. This is a daily habit that you’ll need to change and changing a daily habit requires constant effort and patience. One thing that you won’t see a lot in writing about marketing is the true reason that you will get repeat customers. Sure there are emotional investments there but they aren’t usually what you might assume.
If everything else is equal, more often than not people will continue to buy from you if they like you. If you can help them feel good, people will keep buying from your business. So then, be as nice and respectful as you can be and make sure that your employees know to follow suit. Make sure that you are in the habit of this and that your employees are too and you should see plenty of wonderful things begin to happen for all of you.
It’s common knowledge with business people and management that operating a business requires far more time than your employees work. It’s critical to have knowledge of what your business expects of you otherwise you’re setting yourself up for a rude awakening. Your business will interfere with many parts of your life depending on what your business is. This is part and parcel of being your own boss, and you know there are benefits that will offset the sacrifices. The maximum benefit is making a great income, growing your business, and one day the sacrifices will reward you.
Owning a small business will keep you busy and can provide with a nice income that works for you. Some people are all right with modest goals while others want to aim high. Never shrink from the challenges of business even though you will feel like walking away, maybe and sometimes.
There are many similarities between direct mail campaigns and other sales and marketing strategies. Optimizing your mailings will be the key to your success. The way to achieve this is by testing and not giving up. DM novices or those will little experience seem to get stuck.
Being persistent, testing and optimizing are what will help you overcome any obstacles. Most people fail on their first mailing so if you expect otherwise, you are likely to be extremely disappointed. Of course, that’s not the case for someone who is very experienced in direct mailing. However, they reached that point by playing the gaming, testing, optimizing and learning as much as they could.
You have to make a choice between doing a mailing campaign that is either with a sealed envelope or a postcard. Whatever you choose, it really depends upon your comfort and experience level. So if funding is tight, then you need to test the waters with postcards when you start out. Also, small 4.5″ x 6″ postcards are not your only option. Glossy professional larger postcards may be a better option. Each one can be effective with the right copy, but you’ll have just a few seconds to make a positive impact. There should be a call to action, and a very strong benefit. It is important that direct mail list management become part of your business operations everyday. It is essential that you verify that all of the addresses are deliverable so that people will actually get what you’re sending. There is software that will do this for you by interfacing with the US Postal Service as well as the National Change of Address Service (NCOA). Or, you can go with a list rental service that already has this software. It really depends on your budget, and you should explore every option that you have available. You can really cash in on your direct mail business as long as you use list management to lower non-deliverable mail numbers.
But users will like being able to contact you, respond to your offers or even place orders. So, include choices with your direct mailings. Another resource used by businesses now is social media, Twitter or Facebook, for customer service. So, for customer service, give consumers certain options such as an email address, a Facebook or Twitter page or an 800 phone line. When people understand that you are online and give them choices, they will feel like they can control what is going on. Giving consumers more control in the process is a huge plus in your favor so take advantage of it. You will really be on another level if you get into direct mailing. You have to be serious when it comes to owning your own internet company. But in some ways it’s more difficult to make it with direct mail, or direct response marketing as it’s also called. You cannot run a direct marketing company for free like you can with some online marketing companies. There’s more at stake and it is unforgiving if you make mistakes. But, you will be profitable if you manage to be successful.
It’s amazing how most people aren’t familiar with the term SEO copywriting; even though it’s one of the most widely used marketing tools today. Online businesses and people all over the world use SEO copywriting as a way to create content that is meant for the search engines and also human readers. This is an art of writing a highly convincing and creative copy for a site that serves many different purposes.
First off, the main element of SEO copywriting is using the appropriate keywords to help you rank better in the search engines in your niche. These keywords could range from the name of the website the content’s being created for to whatever it is people are searching for online these days. The formula for SEO copywriting success involves using the right keywords in all the right places. If you want the simple formula for success with SEO copywriting, it’s using all the right keywords in all the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.
If you want long term results, and this is critical for your SEO, you must have a high content to code ratio. You may be wondering what that means. Put in simple terms, your content to code ratio is the balance of text and code within your page. To check this, look at the HTML code, which can be seen by viewing the source code within your webpage. To get a good ratio, make sure the text is higher than the HTML code. The search engines completely love this if you get it just right. If you want to rank as high as possible in the search engines, clean up your site by writing more text and less code.
You can also use lists or bullet points to break your content into small chunks of information, which is an SEO copywriting technique that helps make your content more readable and also compliments the design of your webpage. This also makes it easy for the reader to scroll back to whatever point they want, without having to search through a ton of content. If the reader doesn’t want to read it all, the reader can easily scan through the copy and get a quick summary out of it.
Frames are useless when it comes to SEO so it’s best not to use them. Search engines find it difficult to identify pages with frames because they aren’t user friendly and make navigation difficult. They’ll leave no chance of getting the website indexed and ranked with search engines. If you do include frames on your site, only your homepage will get indexed. To put it more simply, frames serve no purpose so it’s best not to use them. There are many factors that go into making a website appealing to search engines, but high quality content with the right keyword density will always be the most important element.