In reality, if you plan your business blog, and the plan is not that great, it’s better than not having a plan at all when you first start out. You should at least be commended for your efforts if you try to plan for it in some way. Some people don’t bother learning enough to know that there’s actually a foundational planning stage involved. The benefits really are too numerous to list out here. It’s in your best interest to learn even more strategies, even after you have figured these out.
People that use free blog themes usually do so because of financial concerns or constraints. A free theme is not what you want to use for a variety of different reasons. In the long run it’s just not worth it unless you find one that is high quality and will continue receiving support and updates. You want to use premium themes, not free ones, simply because they offer you more for your business.
You’ll need to choose a theme unless you want to use the default WordPress theme or one that is not WordPress. It’s important that you learn how to use themes, at least have a basic understanding of how to work with them. You can begin researching themes to use after you get a better idea of how to use them.
The categories of your blog are the second most important part of the structure itself. If you want your business blog to succeed, categories need to be utilized. A quick overview may be in order, especially for those new to blog building or IM. Most blogs use a right sidebar, and you’ll see the blog categories in the sidebar regardless of which side its on. This is part of the outline or structure of your blog. And when you create categories, you will use the keywords that are based upon your primary keyword. The secondary keywords will come from doing a search on the primary keyword, and using those results. The search should involve monthly volume and competition in order to choose the right ones.
As you continue working on your blog structure, you will need to fill in the categories with posts. But you need some direction about post topics, and this is where the inexperienced can stumble. You may want to quit before you ever get going, especially if writing articles is not your cup of tea. By looking at each keyword phrase related to the category, you can get started. When you make a post, it needs to relate to the category, and the keyword the category is named for. This should be easy for you as long as your research focuses around the topical keyword phrase used for the category itself. Every single post topic does not have to be planned out in advance, but at least you can get some ideas of what to write about. If you want to find success with your blog, having a basic structure is absolutely imperative. The structure that you set up will help everything else fall into place. You won’t be able to create your content regularly until the structure is set up. Your visitors will also notice how organized everything is.