It’s amazing how most people aren’t familiar with the term SEO copywriting; even though it’s one of the most widely used marketing tools today. Online businesses and people all over the world use SEO copywriting as a way to create content that is meant for the search engines and also human readers. This is an art of writing a highly convincing and creative copy for a site that serves many different purposes.
First off, the main element of SEO copywriting is using the appropriate keywords to help you rank better in the search engines in your niche. These keywords could range from the name of the website the content’s being created for to whatever it is people are searching for online these days. The formula for SEO copywriting success involves using the right keywords in all the right places. If you want the simple formula for success with SEO copywriting, it’s using all the right keywords in all the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.
If you want long term results, and this is critical for your SEO, you must have a high content to code ratio. You may be wondering what that means. Put in simple terms, your content to code ratio is the balance of text and code within your page. To check this, look at the HTML code, which can be seen by viewing the source code within your webpage. To get a good ratio, make sure the text is higher than the HTML code. The search engines completely love this if you get it just right. If you want to rank as high as possible in the search engines, clean up your site by writing more text and less code.
You can also use lists or bullet points to break your content into small chunks of information, which is an SEO copywriting technique that helps make your content more readable and also compliments the design of your webpage. This also makes it easy for the reader to scroll back to whatever point they want, without having to search through a ton of content. If the reader doesn’t want to read it all, the reader can easily scan through the copy and get a quick summary out of it.
Frames are useless when it comes to SEO so it’s best not to use them. Search engines find it difficult to identify pages with frames because they aren’t user friendly and make navigation difficult. They’ll leave no chance of getting the website indexed and ranked with search engines. If you do include frames on your site, only your homepage will get indexed. To put it more simply, frames serve no purpose so it’s best not to use them. There are many factors that go into making a website appealing to search engines, but high quality content with the right keyword density will always be the most important element.